Case Study:
Healthcare & Wellbeing
Marketing-Led Website Redesign for a Rapid Fear & Phobia Specialist
The Challenge
My client had evolved her business, but her website no longer reflected the direction she wanted to take.
Alongside repositioning the business as a specialist in rapid fear and phobia support, she was expanding into new healthcare settings while continuing to support both individuals and workplace professionals.
The goal was to create a website that spoke clearly to three distinct audiences without causing confusion. Each visitor needed to quickly recognise the services most relevant to them, while maintaining a consistent brand message and a simple, intuitive user journey.
The website also needed to provide a stronger foundation for future marketing and SEO, supporting the next stage of the business as it continued to grow.
Projects Deliverables
Website Redesign
Website Strategy
Copywriting
Customer Journey
What We Did
We worked closely with Jackie to develop a marketing-led website strategy before redesigning and rebuilding the site around her new business direction.
Key elements included:
- Refining the website positioning to better reflect Jackie's specialist expertise in rapid fear and phobia support.
- Creating dedicated customer journeys for individuals, healthcare professionals and workplace wellbeing, ensuring each audience could quickly find the information most relevant to them.
- Restructuring the website navigation and page hierarchy to provide a clear, intuitive user experience without overwhelming visitors.
- Rewriting key website copy to communicate the new positioning with confidence, clarity and empathy.
- Designing a calm, welcoming website that builds trust while supporting future marketing activity.
- Optimising page structure, metadata and on-page SEO to provide a strong foundation for long-term organic growth.
The Results
Rather than rebuilding the website from scratch, we redesigned it around Jackie’s evolving business goals.
Freedom Evolution now has a clearer structure, stronger messaging and defined customer journeys for each of its three audiences. The website better reflects Jackie’s specialist expertise while giving the business a stronger platform for future marketing and organic growth.
It’s also a good example of why an existing website doesn’t always need replacing. With the right strategy behind it, the existing WordPress site was able to evolve with the business rather than starting again.
A few words from Jackie
“I have really enjoyed working with Sarah Jane on building my website.
From our very first conversation, she showed a genuine interest not just in my business, but in truly understanding my brand and voice.
She clearly communicated what she needed from me, guiding me through the content creation process and collaborating closely to ensure the website authentically reflects who I am and what I do.
Sarah has a real talent for translating technical details into language I could easily understand. She delivered the project on time, within budget and with a level of professionalism that gave me complete confidence. The finished website looks amazing.”
Jackie Slora, Founder, Freedom Evolution
Not sure where to start with your website?
It can feel overwhelming knowing what to change or where to begin. We’ll work through it together and find a clear, manageable next step.