Case Study:
Marketing Strategy & Website Design for a Therapeutic Coach
From Business Idea to Brand Launch
The Challenge
My Resilient Space was a brand-new business with no existing identity or online presence. When my client approached me, she had the expertise and passion to help others but needed a clear direction for bringing her business to life.
The aim was to create a professional brand from the ground up that reflected the client’s values, built trust with prospective clients and guided visitors naturally towards making an enquiry.
Together, we developed a marketing strategy, created a new business name and visual identity, wrote the website copy and designed a professional WordPress website that positioned her as a trusted therapeutic coach specialising in stress and anxiety support.
Projects Deliverables
Web Design & Build
Website Strategy
Website Copywriting
Customer Journey
What We Did
Working closely with the client, we developed the business from concept through to launch.
The project included creating a new business name, developing a visual identity and designing a welcoming WordPress website that reflected the client’s approach. Every page was planned around the customer journey, with clear messaging written to reassure visitors, answer common questions and encourage enquiries.
The website was fully responsive and designed to provide a calm, professional experience across desktop, tablet and mobile devices.
Key elements included:
- Marketing strategy to support the business launch
- Strategic positioning for a new therapeutic coaching business
- Customer journey designed to build trust and increase enquiries
- Website copywriting focused on reassurance and connection
- Clear service messaging for stress and anxiety support
- Responsive WordPress website built for future growth
- Consistent visual identity across the brand and website
- Strong foundations using SEO and website best practices
The Results
The finished website provided a strong foundation for the new business, giving the client a professional online presence supported by clear messaging and an intuitive customer journey.
Although the business has since evolved from early 2026, and the original website is no longer live, the project remains an excellent example of how strategic planning, thoughtful copywriting and considered website design can work together to launch a new brand successfully.
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