Case Study
Joinery & Carpentry
Website Design & SEO for Bespoke Joinery Services in Warwickshire
The Challenge
AM Joinery had an existing website, but it didn’t reflect the high standard of craftsmanship the business delivers.
The site lacked structure, clear messaging and strong SEO foundations, meaning it wasn’t appearing for key search terms and was generating very few enquiries.
The goal was to create a professional website that properly showcased the quality of their work, improved the customer journey and supported their wider marketing activity.
Projects Deliverables
Web Design & Build
SEO Strategy
Copywriting
Customer Journey
What We Did
We designed and built a bespoke WordPress website with a strong marketing and SEO strategy from the outset.
Key elements included:
- Professional design that reflects the quality of the brand
- Clear service pages that define each offering
- A customer journey designed to drive enquiries
- Dedicated Projects page showcasing work
- Multiple touchpoints to capture enquiries
- SEO foundations built in from the start
- Project imagery that highlights craftsmanship
- Content aligned with wider marketing activity
The Results
The new website now reflects the professionalism and quality of AM Joinery’s work and provides a strong foundation for future growth.
Within the first 10 days following launch, the website began appearing on page one of Google for several target joinery search terms, significantly improving the company’s online visibility.
During the same 10 day period, the website also generated three strong customer enquiries directly through the site, demonstrating the impact of having a clear marketing strategy, strong user journey and SEO foundations in place from the outset.
The business is also now appearing as a recommended supplier for target search terms within leading AI search platforms, further strengthening its digital presence.
With these foundations now in place, the website is well positioned to generate ongoing enquiries as the business continues to grow.
A few words from AM Joinery
“From our initial conversation and 1-to-1 meeting, Sarah (Mouse Blue Creative) was incredibly hands-on, providing clear advice and a strong evaluation of my old website and where we could take the new one. After seeing her market research into competitors, it was a no brainer to proceed with a complete new website.
Her guidance on what to include (and not include) to create a strong online presence was amazing. Every step from design and content to wording and SEO was clearly targeted towards what we wanted to achieve.
Although I was advised it could take time to build traction, within 7–10 days of going live the site was already generating enquiries and ranking at the top of Google and AI platforms.
I would highly recommend Sarah – the improvement and service she provides is unmatched compared to anything I’ve received in the past.
Alex Meadows – AM Joinery
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