Case Study - Health Care
Home Care Website Design
Client – Grande Care Ltd
Grande Care Ltd is a specialist home care provider supporting individuals with complex care needs, including neurological conditions, physical disabilities, palliative care, and 24:7 live-in support.
Based in Warwickshire, their services are tailored, compassionate, and focused on helping clients remain safely and comfortably in their own homes.
Project Background
Grande Care had a website that wasn’t performing – no visibility on Google or in other search engines, poor structure, and branding that didn’t reflect the quality or professionalism of their care.
Despite offering high-level support services, they lacked the online presence needed to build trust or attract enquiries.
Grande Care required a complete brand and marketing overhaul – from identity to visibility.
The Collaboration
What We Did
We started with a full rebrand, including a new logo, colour palette, and visual identity that conveyed warmth, reliability, and professionalism. From there, we delivered:
A new 31-page wordpress website, clearly structured to reflect their wide range of services, values, and team expertise.
Optimised on-page SEO across all content – they’ve gone from zero visibility in search engines to now building momentum in Google in a matter of months, and are continuing to climb.
Copywriting and content planning for key service pages, FAQs, and resources.
A consistent, branded social media strategy: 3 weekly posts across Facebook and Instagram to build awareness and engagement.
Ongoing blog and article content to support SEO and showcase their knowledge and client care.
The Outcome
Grande Care now has a strong digital presence to match their high-quality care. The new website is not only informative and accessible, but also supports long-term growth and search visibility. Social media content is raising awareness locally, and new enquiries are starting to come through.
The team at Grande Care are delighted with the transformation – and we continue to collaborate closely to build momentum and reach more families in need of specialist home care services.
Reflections From the Project
“Sarah has done an exceptional job rebranding our home care business website and social media campaign. Her work is highly professional and tailored to our specific needs, demonstrating not only her expertise in digital branding but also her deep understanding of the care industry. She has gone above and beyond to add a personal and outstanding touch, ensuring that our online presence truly reflects our values and commitment to care.
What sets Sarah apart is her dedication and passion for helping businesses succeed. She takes immense pride in her work, treating each project as if it were her own. Her strategic approach to social media and branding has made our business stand out in a crowded market, making it easier for potential clients to trust us with the care of their loved ones.
I highly recommend Sarah to anyone looking to elevate their brand. She is one of the rare professionals who genuinely care about their clients’ success and works tirelessly to help them achieve their business goals.”
Amrit Kaur, Director and Registered Manager
