Clarity & Creativity – Marketing and Website Insights for Small Businesses
Welcome to The Mouse Journal. Here you’ll find honest insights, practical strategies, and creative thinking designed to help small businesses grow with more confidence, clarity, and connection.
Whether you’re refining your website, simplifying your messaging, or building your next campaign, this is your go-to space for marketing-led ideas that work.
Multi-Page Website vs Single-Page Website
I’m often asked whether a single-page website is enough for a small business. The truth? It depends on your goals. In this post, I explore the pros and cons of one-page vs multi-page website design, and how to decide what’s best for your business.
Why Your Website Needs Strategy Before Design
Thinking about a new website? Before you dive into design, pause. In this blog, I share why every Mouse Blue Creative site begins with strategy — and how a clarity-first approach helps small business owners build websites that truly work for them.
What I’ve Learnt from Helping Small Businesses with Their Websites.
Most small business owners don’t just need a website — they need clarity. In this blog, I share the lessons I’ve learnt from helping small businesses design sites that are simple, strategic, and built to grow.